Mindshare's mind-boggling might

MUMBAI: The purple bandanas and shirts took over the stage as the company continues its purple patch.

Mindshare was, yet again, named as the ‘Best Media Agency of the Year‘ at the 13th edition of the Emvies. The agency scored the highest points of 165 (five more than last year) and added three golds, nine silvers and six bronzes to its kitty.

Between the hooting and dancing, leader (South Asia) Ravi Rao proudly said, "What can I share about the win; it‘s thanks to the young talent. We are glad to win for the sixth time, but of course, it was a close run. We have to tighten our belts if we want to break the jinx of the seven year itch."

The Young Emvie of the Year went to Mindshare‘s Farah Siddiqui who was sitting with her fingers crossed and praying hard to win the award. She won it for her work on Close Up, Pepsodent, Domex and CIF.

Mindshare won two golds for its ‘5.2 years of digital content viewed in just six months!‘ campaign for Axe Deodorant in the Best Media Innovation - Digital (social media) category. The ‘Cholchhe Na Aar Cholbe Na!‘ (Can‘t Happen, Won‘t Happen Anymore!) for ABP Ananda in the Best Integrated Campaign - Media/ Media Property category fetched the agency its third gold.

The silver awards were received from its campaigns for Godrej Appliances Range (Best Media Strategy - Consumer Durables), ABP Ananda (Best Media Strategy - Media/ Media Property), Closeup Toothpaste (Best Media Innovation - Radio), Horlicks (Best Media Innovation - Out of Home), Lay‘s (Best Media Innovation - Sponsorship), Closeup Toothpaste and Axe Deodorant (Best Media Innovation - Branded Content), Lifebouy Handwash (Best Media Innovation - Print (dailies) and Idea (Best Media Campaign - Services).

The agency‘s six bronze metals came from campaigns for Clear Anti Dandruff Shampoo (Best Media Strategy - Consumer Products), American Express (Best Media Strategy - Services), Lifebuoy Handwash (Best Media Innovation - Cinema), Horlicks (Best Media Innovation - Ambient Media) and Surf Excel and Clinic Plus (Best Ongoing Media Campaign).

We hope that the agency breaks the jinx and continues with its winning streak.

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