MUMBAI: GroupM‘s media agency Mindshare has won the Merino Group‘s mandate for handling their media consulting and deployment duties across all mediums. Mindshare bagged the account without a pitch.

The Merino account will be handled out of the Mindshare‘s Delhi office.

Mindshare South Asia leader Ravi Rao said, "The win is the latest in a series of new account appointments for our Delhi office. We are really excited to have the opportunity to serve Merino. They have a great vision for the category and we believe we can do some game-changing work for the brand."

The Merino Group, which was started in 1968, deals in building-interior products, such as laminates, plyboards, ready doors, cubicles and acrylic counters for homes, offices, commercial and public areas. The company also owns the FMCG brand Vegit that manufactures and markets dehydrated potato flakes and instant snack mixes. It has also diversified into farming, biotechnology and food processing.

Merino Group deputy general manager marketing Kamal K Mishra said, "To orchestrate the reach and delivery of our multimedia brand campaign, we were seeking a versatile and seasoned partner for media operations and Mindshare is a much-recommended name in the field."

Mindshare partner client leader Saket Sinha said, "We are fully geared to choreograph the journey for the brand to meet its consumer."