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Mindshare wins media agency of the year at Spikes Asia '12

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MUMBAI: Mindshare India walked away with the media agency of the year award at the Spikes Asia 2012 on Tuesday. The agency also won the grand prix in the media category for its campaign ‘Where What You Grow Is What You Eat‘ for Hindustan Unilever‘s (HUL) ketchup brand Kissan.

The agency picked up a Gold Spike for ‘Tomato Ketchup Grows Tomato Farmers‘ (Kissan) along with two Silver Spikes; one each for HUL‘s Bru Gold coffee and Rin detergent. Mediacom also picked up two Spikes, a silver and a bronze, for the ‘You Shave. I Shave.‘ campaign for P&G‘s brand Gillette. Another GroupM agency, MEC, won a Bronze Spike for its ‘My Network Versus Your Network‘ campaign for Reliance Communications.

BBDO India brought home a Creative Effectiveness Spike for their work on the Gillette Mach3 Turbo Sensitive Shavesutra project. Indian indie agency, which is now a part of the Dentsu Group Taproot, ranked second in the independent agency of the year category.

Apart from the above, work from Indian agencies was awarded in Design (TBWA), Digital (BBH India), Film (Contract Advertising, Taproot India, DDB Mudra), Film Craft (Ramesh Deo Productions, BBH India, Taproot India, McCann Worldgroup India), Radio (Leo Burnett), Print and Poster (Leo Burnett, Taproot India), Outdoor (McCann Worldgroup, Ogilvy and Mather), Print (Grey Worldwide, DDB Mudra), PR (Bang Bang Films, Cheil Worldwide) and Promo and Activation (O&M) categories.

India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The winning entry was by Maxus.

This year, the awards received 4860 entries of which 397 were awarded.

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