Mindshare wins best agency of the year award at EMVIES 2011

MUMBAI: Mindshare India has swept EMVIES 2011 with metals including three gold, eight silver and seven bronze awards collecting 160 points, and becoming the ‘Best Media Agency of the Year’.

The agency has achieved this feat for the fourth consecutive year.

Mindshare’s gold-winning campaigns were ‘Your Trusted Beauty Companion‘ for Be Beautiful in the category of Best Media Innovation -- Digital; sub-category -- Mobile; ‘India Bleeds Blue!‘ for Nike in the category of Best Media Innovation -- Digital; sub-category -- Web; and the ‘Changing the Game...for Youth, Cricket and Pepsi‘ campaign
for Pepsi in the category of Best Integrated Campaign.

Lodestar UM came second with 110 points winning two gold, two silver and 12 bronze metals. The agency won both the gold awards for its work on Amul.

‘Amul takes the road less travelled‘ campaign in the Best Media Strategy -- Consumer Products category, and ‘Tasty Dish Verna Game Finish‘ campaign for Amul MasterChef India in the Best Media Innovation -- Branded/Scripted Content category -- were the worthy ones.

Maxus had a close shave with MediaCom Communications that fetched just five points lesser to miss the third rank.

The next two ranks saw agencies coming too close for comfort, as far as points were concerned.

Maxus had a close shave with MediaCom Communications that fetched just five points lesser to miss the third rank.

Maxus secured the third position accounting 70 points with four silver and six bronze awards. The agency’s ‘We Mixed India‘ campaign done for Tata Sky fetched three silvers and a bronze.

MediaCom Communications’ Grand EMVIE win for their Talking Newspaper for Volkswagen Vento earned a mammoth 25 points, which propelled them to the fourth position. The agency took home 65 points and one gold, one silver and three bronze awards.

Madison Media Infinity was ranked fifth as it bagged two gold one silver and four bronzes to finish their run with 60 points – just five points behind MediaCom.

Mudra Max occupied the sixth position with its tally of 45 points.

GroupM-Dialogue Factory came seventh and Madison Media Plus eighth with 15 points each, while Interface Business Solutions was positioned ninth and earned 10 points.

JWT took the 10th place, followed by MEC and ZenithOptimedia India.

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