MUMBAI: The 17th edition of EMVIEs concluded with a fanfare on a Friday evening and saw the best of industry stalwarts and visionaries come together to celebrate the industry’s success.
Mindshare India triumphed with 'Media agency of the year' award yet again for the third consecutive year with a total of 265 points. Wavemaker, previously known as Maxus India, continued to retain its position at number two this year as well with its total amounting to 235 points.
Rejoicing on the win, Mindshare India head of content at Devendra Deshpande said, “We feel at top of the world with this win although we were skeptical about winning agency of the year award this year. To propel our growth further, we will continue to use data, technology and creativity together and it will always be based on business challenge and consumer insights.”
Both, Star India and Vodafone India emerged as clients of the year with a grand total of 80 points. Hindustan Unilever Limited, that has been the champion for four consecutive years from 2013-2016, settled at number two position this year with a grand total of 75 and missed the mark with only five points.
The Grand EMVIE for the 'Best media innovation in Digital Search' was awarded to Madison Media and Asian Paints for their campaign on Hindi search ads for the first time in India.
Adjudged by a distinguished jury of around 211 industry leaders, EMVIEs saw over 816 entries this year. With over 816 entries, the awards have continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path-breaking brand campaigns and innovations.
EMVIEs 2017 awards chairman Punitha Arumugam said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognising such outstanding communication stories.”
The Advertising Club president Vikram Sakhuja said, “We are engaging with some top global content sites to showcase the best of our archives to the world.”
