Mindshare ups Gowthaman to chief client officer for Asia Pacific

MUMBAI: Mindshare have appointed R. Gowthaman as Chief Client Officer for the Asia Pacific region, effective 1 January 2012.

In his previous role, Gowthaman was leading Mindshare for South Asia.

Gowthaman will be based in Singapore and report to Mindshare APac CEO Ashutosh Srivastava. He will lead a team of regional client leaders who provide strategic direction and coordination for Mindshare’s work on key regional and global accounts across all Asia Pacific countries.

His appointment to this new role comes at a time when Mindshare has expanded the scope of services it provides to its existing clients – especially in Marketing RoI management, research and insights, communications strategy, performance marketing, digital media, branded content creation and distribution, and newer and more innovative media trading approaches.
Unlike the industry trend towards launching new specialist companies and silos, Mindshare has placed its strategic bets on integrated client teams featuring talent from all these streams, customised to each client’s needs. There have been a string of appointments across the region in the specialist skills areas reflecting this trend over the past few years.

Srivastava said, “with the fusion of technology with media and the accompanying deluge of data, marketers are seeing more specialist talent and agencies involved in their business than ever before. They have to manage a far more complex ecosystem to get value from all their partners. So they see huge value in strong agency client leaders – people with sound understanding of their brands and of media & technology, who can help them facilitate more impactful and integrated marketing solutions working with various specialists. We are attracting new talent and developing broader skills amongst our key client leaders so we can do this on bigger scale. Gowthaman’s appointment is a reflection of the importance Mindshare has placed on this breed of talent.”

GroupM CEO for South Asia Vikram Sakhuja said, “Gowthaman has done a fine job of laying the architecture of the new MindShare in India, by re-shaping the organization into one capable of delivering business planning, integrated communication solutions and robust media implementation for its Clients via highly customized offerings. In the process he has re-enforced Mindshare’s supremacy in India as being not only India’s largest Media Agency, but also the best.”

Mindshare’s Ravi Rao will succeed Gowthaman in the position of Leader, South Asia effective 1 January 2012. In his previous role, Rao was leading the South Asian operation for Team Unilever since 2009.

Sakhuja said, “In the last two years Ravi has run the Team Unilever operation successfully on the back of securing the business in 2010 across South Asia. Since then Team Unilever has won various awards in Content, Digital, Communication Planning across local, regional and global making it one of the crown jewels in the media world. In his new role as Leader South Asia, Ravi Rao will bring in his wealth of experience in Strategic Planning, Research, Content, Digital and forming Strategic Alliances to position Mindshare as their clients’ lead business partner in South Asia.“

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories