MAM

Mindshare retains Unilever media biz in India

MUMBAI: It is a win that came after a six-month evaluation process. Mindshare has retained its Unilever account for South Asia, including India, the US, Canada, Western Europe and South and Central Europe.


The FMCG giant will, thus, split its $5 billion global media business between Mindshare, Interpublic Group (IPG) and Omnicom Media Group (OMG).


It could not be independently verified how much was the size of the India account. Hindustan Unilever Ltd, however, spent Rs 17.65 billion on advertising and promotion for the first three quarters of this fiscal in India, up from Rs 12.41 billion a year ago.


Mindshare gets to handle the India account once again at a time when the margins of HUL are squeezed and its market supremacy in many products are threatened. The FMCG major has been fighting back and has increased its ad spend while it is eyeing the premium brands to widen its margins.


HUL is the top advertiser under FMCG sector on television during the calendar year 2009. It accounted for 19 per cent of FMCG sector‘s TV ad pie in terms of volumes, while Reckitt Benckiser (India) Ltd grabs the second spot with a share of 7 per cent.


Ponds White Beauty, Clinic All Clear Tech Soft and Dove Hair Fall Therapy System, all from the HUL stable, are the top three new brands of FMCG sector advertised on TV during 2009 in terms of secondage consumption, according to Tam data.
 
Before finalising on Mindshare, Unilever had initiated its global media agency review in July 2009 across 53 countries, in line with the company policy to evaluate media agency arrangements periodically.


Subsequently, in October, the FMCG major had shortlisted the battle to Aegis Mediabrands, Mindshare and OMG.


Says Unilever VP global media Laura Klauberg, "As we increasingly make use of digital and social media, we are confident that we have the best agency partners to help us engage in new ways with the 2 billion consumers whose lives we touch. In addition, greater alignment within our key country clusters will contribute to achieving exceptional results for our business in an increasingly complex and fragmented media environment."
 
 
The outcome for Unilever‘s lead countries is as follows:
 















































IndiaMindshare (WPP)
ThailandMindshare (WPP)
US and Canada Mindshare (WPP)
China [previously announced] PHD (OMG)
Mexico Initiative Media (IPG)
ColombiaInitiative Media (IPG)
ArgentinaInitiative Media (IPG)
UK Mindshare (WPP)
Netherlands Mindshare (WPP)
Germany Mindshare (WPP)
France Mindshare (WPP)
Spain Mindshare (WPP)
Nordics Mindshare (WPP)
Poland Media Direction (OMG)
Russia Initiative Media (IPG)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/KKR.jpg?itok=VGh5T3w-
DDB Mudra Group creates a new rally cry for team KKR

MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team, defined by its ‘Korbo, lorbo, jeetbo’ (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/TVC.jpg?itok=ZAoero-6
Black & White launches first India TVC

MUMBAI: Black & White Gettogethers from Diageo India has launched its first-ever India-specific TVC conceptualised by J Walter Thompson Bangalore and inspired by the brand message, “Made of Sharing”. It is a commercial that exhorts us to go out there and share moments and experiences with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/swiggy.jpg?itok=8uUGzjSI
Swiggy smashes creative sixer this IPL season

MUMBAI: Food ordering and delivery platform Swiggy has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions — cricket and food. The multi-lingual campaign is conceptualised by Lowe Lintas, Bengaluru. Swiggy roped in seasoned cricket...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Activa_5G.jpg?itok=AVFD1XCm
Honda launches new campaign for Activa 5G

MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Bisleri-Fonzo.jpg?itok=UUzSs6YS
Bisleri launches new ad for Bisleri Fonzo

MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product – the delectable taste of the juice and the refreshment...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Sania_Mirza-800_0.jpg?itok=clgZmkgG
Centuary Mattresses gets Sania Mirza as brand ambassador

MUMBAI: Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/IAA_1.jpg?itok=QnNuHZt7
IAA unveils new identity on 80th anniversary

MUMBAI: The International Advertising Association (IAA) has unveiled its new identity and mission, symbolised by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association’s 80-year history.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Windus-air-cooler.jpg?itok=CTFS2AdS
BlueStar promotes new cooler range

Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/tiger.jpg?itok=Z_UnZnPC
Forca launches new campaign with Tiger Shroff

MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories