MAM

Mindshare retains Unilever media biz in India

MUMBAI: It is a win that came after a six-month evaluation process. Mindshare has retained its Unilever account for South Asia, including India, the US, Canada, Western Europe and South and Central Europe.


The FMCG giant will, thus, split its $5 billion global media business between Mindshare, Interpublic Group (IPG) and Omnicom Media Group (OMG).


It could not be independently verified how much was the size of the India account. Hindustan Unilever Ltd, however, spent Rs 17.65 billion on advertising and promotion for the first three quarters of this fiscal in India, up from Rs 12.41 billion a year ago.


Mindshare gets to handle the India account once again at a time when the margins of HUL are squeezed and its market supremacy in many products are threatened. The FMCG major has been fighting back and has increased its ad spend while it is eyeing the premium brands to widen its margins.


HUL is the top advertiser under FMCG sector on television during the calendar year 2009. It accounted for 19 per cent of FMCG sector‘s TV ad pie in terms of volumes, while Reckitt Benckiser (India) Ltd grabs the second spot with a share of 7 per cent.


Ponds White Beauty, Clinic All Clear Tech Soft and Dove Hair Fall Therapy System, all from the HUL stable, are the top three new brands of FMCG sector advertised on TV during 2009 in terms of secondage consumption, according to Tam data.
 
Before finalising on Mindshare, Unilever had initiated its global media agency review in July 2009 across 53 countries, in line with the company policy to evaluate media agency arrangements periodically.


Subsequently, in October, the FMCG major had shortlisted the battle to Aegis Mediabrands, Mindshare and OMG.


Says Unilever VP global media Laura Klauberg, "As we increasingly make use of digital and social media, we are confident that we have the best agency partners to help us engage in new ways with the 2 billion consumers whose lives we touch. In addition, greater alignment within our key country clusters will contribute to achieving exceptional results for our business in an increasingly complex and fragmented media environment."
 
 
The outcome for Unilever‘s lead countries is as follows:
 















































IndiaMindshare (WPP)
ThailandMindshare (WPP)
US and Canada Mindshare (WPP)
China [previously announced] PHD (OMG)
Mexico Initiative Media (IPG)
ColombiaInitiative Media (IPG)
ArgentinaInitiative Media (IPG)
UK Mindshare (WPP)
Netherlands Mindshare (WPP)
Germany Mindshare (WPP)
France Mindshare (WPP)
Spain Mindshare (WPP)
Nordics Mindshare (WPP)
Poland Media Direction (OMG)
Russia Initiative Media (IPG)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/priyanka-chopra.jpg?itok=XZTdw8ib
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Unpack-Your-Dreams.jpg?itok=YDAX1_lp
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/dish-tv.jpg?itok=cnk3-jZ2
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched

There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/raj-nayak-and-asish-bashin.jpg?itok=kl9F_1OQ
Ad Club, AAAI to fight violence against women together

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/policy-bazar.jpg?itok=tOsXapRD
Bhool Kar Bhi Mat Bhoolna Policybazaar.com

Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.” The campaign aims to highlight the importance of having a term insurance plan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/anita-nayyer-800x800.jpg?itok=s_sM-f5v
Havas Media's new identity tells story of brand ethos; new logo embodies integration of services

Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/bluestone-800x800.jpg?itok=aHphRh4_
'Choose Your Twinkle' on Valentine's

BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/poll-800x800.jpg?itok=kiCl5VHL
EC to screen govt ads; PM photo on hoardings disallowed

Even as the Election Commission has set up committees to screen and clear government advertisements in various forms in the five poll-bound states, it has asked the cabinet secretary to remove the prime minister Narendra Modi’s photograph from hoardings at petrol pumps in Goa and gas consumer...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories