MAM

Mindshare gets maximum shortlists at Media Abbys 2013

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: GroupM?s Mindshare leads the Media Abbys shortlist this year with 20 entries from India and one entry from Sri Lanka.

IPG Mediabrands India?s Lodestar UM follows with 16 entries, while GroupM?s Maxus falls one short to be a close third. Madison Pinnacle has the fourth highest shortlisted entries with 14.

The Media Abbys has a record 660 entries this year (beating last year?s record of 628 entries) across 18 categories. The thrust is on digital with 260 entries coming from this medium. The rest 400 entries were from TV, Print, Radio, OOH and Branded Content.

It was perhaps the result of Media Abby chairman Ashish Bhasin?s foresight to further divide the digital category into Digital Search, Social Media, Display, Content, Medium and Mobile. The other categories for Media Abby Awards include Best Use of TV, Cinema, Newspapers, Outdoor, Special Events, Radio, Sponsorship, Branded Content, Mixed Media, Youth Marketing, Pro Bono, and South Asia Mixed Media.

Speaking at the announcement of the Media Abbys shortlist, Bhasin said, "We realised that having one broad category for digital is not fair. The medium is fast catching on to traditional media and has a lot of variety within itself. Comparing a mobile campaign with a website design is like comparing apples to oranges. So we thought of creating the sub categories and giving the different aspects of digital a fair chance to compete."

Bhasin also stressed that this year nearly 50 agencies (big and small) participated in the Media Abbys, of which 27 agencies feature in the shortlist. "It is heartening to see that even independent and upcoming agencies are willing to participate. This year has seen a very encouraging participation from the entire industry," Bhasin added.

Apart from adding sub categories to the Media Abbys, this year was also the first time that the entire judging process was digital. Each jury member was given a laptop with headphones to see the case studies. The scores were entered online which were then collected on a common server and compiled. The entries for the awards were required on a USB drive rather than the usual hard copies.

"We wanted to make the process as efficient as possible. By going digital, we have increased the transparency and are also doing our bit for the environment by saving paper," explained Bhasin.

The final judging process for the Media Abby Awards will be held on the 8 March 8 and the Media Awards will be held on 5 April 5 along with Digital, Design and Direct.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/avon_0.jpg?itok=WY30-Y5m
Avon partners Bajaj Electricals Pinkathon 2018

Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/SIHASN---Campaign.jpg?itok=KHy-yzVc
Sihasn launches 'We CARRY our culture in our own way' campaign

Luxury premium furniture brand Sihasn has launched its latest campaign “We carry our culture in our own way”. Through this campaign, Sihasan aims to showcase and promote Indian culture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/havas.jpg?itok=g7Hz02ok
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Zee_Business.jpg?itok=xM4XE9l-
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ciubeswire.jpg?itok=-2ZLnf6z
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/zapr.jpg?itok=cJvu1Ql7
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/dentsu.jpg?itok=bBFd0S7K
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/langoor.jpg?itok=QSlIz1J-
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/matrimponey.jpg?itok=q4xtgrxx
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories