MUMBAI: Mindshare, the flagship media agency of GroupM has appointed Kavitha Srinivasan as partner – client leadership in Chennai.

This is Srinivasan’s second stint with Mindshare, and she will spearhead and strengthen the South operations, which includes the work coming out of the Chennai, Kerala and Andhra Pradesh offices. She will report to Mindshare South and East principal partner client leadership Chirantan Chandran.

Srinivasan has joined Mindshare after a gap of three years. The last position she held was that of general manager at OMD Chennai where she was handling brands such as Renault, Henkel, Roca, Venus, Lotte, Pudhiya Thalaimurai and Sify for slightly over a year.

She brings with her over a decade and a half of rich experience in the media industry working with some of the top agencies. Prior to joining OMD, Srinivasan had worked with TME, Lodestar and Mindshare Chennai and had been handling accounts such as Club Mahindra, Indian Terrain, Stylz Spa and TTK-LIG, Sun DTH, Kirtilals, Tulsyan NEC and Ananda Vikatan, Ford and TTK Healthcare.

Mindshare South Asia leader R Gowthaman said, “Kavitha coming back on board is another step towards bringing quality talent to strengthen the senior leadership team in the South. The requirements of some of our clients in Chennai are deeply rooted in the market and its culture. Since Kavitha has a strong understanding of the market and the Mindshare system, we are hoping to culturally connect with local consumers and bring value to local advertisers at the same time.”

Srinivasan added, “I‘m happy to be joining at a time when there is a sense of renewed energy at Mindshare Chennai. The agency is on a roll and I am excited about being a part of this growth trajectory and working with the great team that we have in this market."