MUMBAI: In the wake of a multi-agency pitch, Mindshare Chennai has been awarded with the media duties of Muthoot Pappachan Group.

The size of the account is pegged at Rs 100 million.
 
Says Muthoot Pappachan Group director Thomas George Muthoot, "There were two other agencies who participated in the pitch along with Mindshare, but we were comfortable with Mindshare‘s deliverables and hence zeroed in on them."
 
Meanwhile, Contract Chennai handles the creative duties of the Muthoot Pappachan Group. The group is spending approximately Rs10 million in creatives.
 
"The company has doned a new corporate identity starting today, which includes a change in the logo. Out of the Rs 100 million, we are spending Rs 20 million on the rebranding exercise. Additionally, we are also planning to market ‘Swarnavarsham‘, for which we will be spending Rs 80 million," says Muthoot.