MUMBAI: GroupM’s flagship media agency, Mindshare has announced appointment of Sushanto Biswas as partner – client leadership.

Based out of Delhi, Biswas will be heading the Ford team at Mindshare India. He joins Mindshare from MPG and has 13 years of experience in the media industry working with agencies such as Universal McCann.

During this time, Biswas has worked across a gamut of clients including HP, British Airways, Maruti, LVMH, Videocon, MTS and Reckitt Benkiser. He has also worked on the client side at LG and with Universal McCann on Gillette, Goodyear, Panasonic, MasterCard, GM and Microsoft.

Biswas said, “It is very exciting and at the same time very challenging to be part of the fastest growing agency in India. Auto as a category has always been a passion and I have had experience of the category having worked on General Motors and Maruti previously. Ford has ambitious plans for the country over the next 3-4 years and I see this as a great challenge to craft media solutions in a hyper competitive market place."

Mindshare South Asia leader R Gowthaman added, “Sushanto‘s wealth of client and business experience makes him a vital asset to the Mindshare team. His in-depth understanding of behavior and trends in the media industry will add incredible value to our clients.”