MUMBAI: Media agency Mindshare has appointed Anupriya Acharya as leader team Unilever - South Asia.

Acharya takes charge from 16 February and will lead team Unilever overseeing India, Pakistan, Bangladesh and Sri Lanka at Mindshare Fulcrum.

Acharya will relocate back to Mumbai from Singapore and takes over the post previously held by Mindshare South Asia leader Ravi Rao.

Rao said, "Anupriya moves into this role from Singapore where she was CEO Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back."

Acharya said, "I was looking to get back to scale and lo! This assignment was so timely and perfect. I look forward to working closely with Ravi, Roy Sudipto who heads the team Unilever for APAC and David Pullan, Global Head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward across South Asia. The scale is truly exciting and humbling at the same time. I am raring to go."

She added, "Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then."

Anupriya has also worked at McCann Erickson and Ogilvy in her earlier years. A Post Graduate in Analytical Chemistry from IIT - Roorkee, she has over 16 years of experience in Communication solutions. Her interests are adventure sports, photography and travelling for leisure.