MUMBAI: Tata Teleservices has appointed Milestone Brandcom as the out-of-agency for its brand, Tata Indicom. 
 
As part of its new mandate, Milestone Brandcom will handle all the three brands under Tata Indicom - CDMA, Photon and Walky - across 22 circles. Meanwhile, MOMS Outdoor Media Solutions will handle the Docomo business.
 
According to industry sources, the account size of this two year contract stands between Rs 1.2-1.3 billion. 
 
Talking on the win, Milestone Brandcom founder & MD Nabendu Bhattacharyya said, "We are happy to win one of the largest mobile operators in our debut year of company incorporation. We are extremely thankful to the TTL team for entrusting faith in us and we would go the extra mile to contribute to Tata Indicom‘s brand and business growth and look forward to a long-lasting business association."