Milestone Brandcom eyes Rs 1 billion billing in first year

MUMBAI: Milestone Brandcom, the ten-old-month out-of-home (OOH) agency promoted by founder and managing director Nabendu Bhattacharyya, has already reaped Rs 700 million worth of business and now aims to touch Rs 1 billion billing in the first year of operations. 
The agency claims to have worked with over 30 clients, some of which are AOR businesses while others are project-based.

Says Bhattacharyya, ”All the brands we are working for are large multinationals. Our list of clients include Binani Industries, Colors, Dish TV , ITC (FMCG), ET Now and Times Now , Tanishq and Zoya in Mumbai , ICICI Prudential, Axis Mutual Fund , Dhanlakshmi Bank, Axis Bank, Franklyn Templeton , DSP Black Rock, Sri Adhikari Bros, Croma, Sakshi, eBay, Sahara TV and obviously the Vodafone airship project for first time ever in India. The first half of the calendar year has been excellent for us.”
According to Bhattacharyya, within the OOH category, telecom is the highest spender with 45 per cent spends followed by financial category at 23 per cent and media and entertainment at 16 per cent.

“At Milestone, however, financials contributed the highest followed by infrastructure and then media and entertainment. We have pitched for a couple of telecom businesses and are expecting results soon. Maybe in the next one year, the category contribution scenario will change,” he says. 
Bhattacharyya informs that the western region followed by the northern belt will remain the largest contributor towards out-of-home advertising.

“Over 70 per cent of OOH spends happen in these two regions and potentially will remain as the highest OOH contributor in importance and spends,” he opines.

Milestone, which currently has six offices, plans to add 20 offices.

Says Bhattacharyya, “We are now a 40-strong team and will expand to over 100 people in one month’s time, gearing up for the larger challenges in the OOH industry.”

Milestone launched its retail division, LastMile, about three months back. "This division has progressed descently, working with over 10 brands with a 10-member team. Now we are looking at expanding to activation and sports marketing in the next six months,” Bhattacharya adds.

Latest Reads
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories