Milestone Brandcom eyes Rs 1 billion billing in first year

MUMBAI: Milestone Brandcom, the ten-old-month out-of-home (OOH) agency promoted by founder and managing director Nabendu Bhattacharyya, has already reaped Rs 700 million worth of business and now aims to touch Rs 1 billion billing in the first year of operations. 
The agency claims to have worked with over 30 clients, some of which are AOR businesses while others are project-based.

Says Bhattacharyya, ”All the brands we are working for are large multinationals. Our list of clients include Binani Industries, Colors, Dish TV , ITC (FMCG), ET Now and Times Now , Tanishq and Zoya in Mumbai , ICICI Prudential, Axis Mutual Fund , Dhanlakshmi Bank, Axis Bank, Franklyn Templeton , DSP Black Rock, Sri Adhikari Bros, Croma, Sakshi, eBay, Sahara TV and obviously the Vodafone airship project for first time ever in India. The first half of the calendar year has been excellent for us.”
According to Bhattacharyya, within the OOH category, telecom is the highest spender with 45 per cent spends followed by financial category at 23 per cent and media and entertainment at 16 per cent.

“At Milestone, however, financials contributed the highest followed by infrastructure and then media and entertainment. We have pitched for a couple of telecom businesses and are expecting results soon. Maybe in the next one year, the category contribution scenario will change,” he says. 
Bhattacharyya informs that the western region followed by the northern belt will remain the largest contributor towards out-of-home advertising.

“Over 70 per cent of OOH spends happen in these two regions and potentially will remain as the highest OOH contributor in importance and spends,” he opines.

Milestone, which currently has six offices, plans to add 20 offices.

Says Bhattacharyya, “We are now a 40-strong team and will expand to over 100 people in one month’s time, gearing up for the larger challenges in the OOH industry.”

Milestone launched its retail division, LastMile, about three months back. "This division has progressed descently, working with over 10 brands with a 10-member team. Now we are looking at expanding to activation and sports marketing in the next six months,” Bhattacharya adds.

Latest Reads
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Food Habits of Indians: Ipsos Study 74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat The study busts myths about Indians

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories