Milestone Brandcom eyes Rs 1 billion billing in first year

MUMBAI: Milestone Brandcom, the ten-old-month out-of-home (OOH) agency promoted by founder and managing director Nabendu Bhattacharyya, has already reaped Rs 700 million worth of business and now aims to touch Rs 1 billion billing in the first year of operations. 
The agency claims to have worked with over 30 clients, some of which are AOR businesses while others are project-based.

Says Bhattacharyya, ”All the brands we are working for are large multinationals. Our list of clients include Binani Industries, Colors, Dish TV , ITC (FMCG), ET Now and Times Now , Tanishq and Zoya in Mumbai , ICICI Prudential, Axis Mutual Fund , Dhanlakshmi Bank, Axis Bank, Franklyn Templeton , DSP Black Rock, Sri Adhikari Bros, Croma, Sakshi, eBay, Sahara TV and obviously the Vodafone airship project for first time ever in India. The first half of the calendar year has been excellent for us.”
According to Bhattacharyya, within the OOH category, telecom is the highest spender with 45 per cent spends followed by financial category at 23 per cent and media and entertainment at 16 per cent.

“At Milestone, however, financials contributed the highest followed by infrastructure and then media and entertainment. We have pitched for a couple of telecom businesses and are expecting results soon. Maybe in the next one year, the category contribution scenario will change,” he says. 
Bhattacharyya informs that the western region followed by the northern belt will remain the largest contributor towards out-of-home advertising.

“Over 70 per cent of OOH spends happen in these two regions and potentially will remain as the highest OOH contributor in importance and spends,” he opines.

Milestone, which currently has six offices, plans to add 20 offices.

Says Bhattacharyya, “We are now a 40-strong team and will expand to over 100 people in one month’s time, gearing up for the larger challenges in the OOH industry.”

Milestone launched its retail division, LastMile, about three months back. "This division has progressed descently, working with over 10 brands with a 10-member team. Now we are looking at expanding to activation and sports marketing in the next six months,” Bhattacharya adds.

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