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Miditech, Global Agency sign MoU to strengthen partnership

MUMBAI: Miditech Private Limited and Global Agency have signed a Memorandum of Understanding (MoU) at Cannes to strengthen their partnership.


Under the pact, Miditech will produce television shows for Indian broadcasters using the formats developed by Global Agency while the latter will distribute the formats developed by Miditech to international broadcasters. 
 
Said Miditech managing director Nivedith Alva, "Miditech has consistently focused on developing original formats and drama series for the domestic market, many of which have the potential to travel globally. The tie up with Global Agency, with whom we‘ve built a strong relationship in India with Perfect Bride, will give us access to some of the biggest and most controversial global formats for the Indian market, as well as create an additional distribution network for own home grown formats ." 
 
Added Global Agency CEO Izzet Pinto, "With the burgeoning television audiences we are extremely bullish about creating a significant mark in the global television market. We merge our expertise of developing diverse formats that creates rapid buzz with Miditech to gain maximum exposure in the Indian television."
 

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