Microsoft unveils Windows Live service; service taregets advertisers too

MUMBAI: Microsoft Corp. has debuted its upgrade to Windows Messenger called Windows Live Messenger. The company today announced the launch of Windows Live Messenger globally over the course of the year in over 60 markets including 12 in Asia.

Windows Live Messenger goes beyond a traditional instant messaging (IM) service, enabling people to connect and share, with video calling, easy sharing folders and more.

The new Windows Live Messenger also offers a treasure map to a peek at exclusive scenes from Walt Disney Pictures‘ upcoming film Pirates of the Caribbean: Dead Man‘s Chest, with exclusive access to Dead Man‘s Tale, an interactive online adventure that allows users to earn a berth aboard Jack Sparrow‘s ship, the Black Pearl.

?Windows Live is all about giving consumers the tools and services they need to be in control as they stay connected to the people they care about, on top of the information that is important to them, and protected across all of their online activities,? said Microsoft Asia Pacific director Windows Live and MSN business Alex Stewart. ?The launch of Windows Live Messenger is an important milestone for the business as we work towards realizing the Windows Live vision. This vision is based around putting people at the center of their digital life and creating a seamless experience across their PC, devices, applications and the web.?

Windows Live Messenger is now available in more than 60 markets including India in the Asia Pacific such as Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore and Taiwan.

According to an official release, Windows Live Messenger is the next generation of MSN Messenger, the world?s most popular IM service and it goes beyond text IM to help connect people with voice, video and more. It also acts as a window to the internet, connecting people to their e-mail, blog, search and other Windows Live services with one click of the mouse.

On the advertising front:

?Windows Live Messenger builds on the strength of the traditional MSN Messenger service enhancing the consumer?s online experience and providing brands with even more exciting and entertaining advertising opportunities through which to reach their target audiences on a local, pan-regional and global scale,? said Microsoft Online Business Group international advertising sales VP Chris Dobson. ?The integration of Windows Live Messenger with other services encourages prolonged consumer interaction, providing the advertiser with a more engaged audience to connect with.?

Advertising opportunities available with the new Windows Live Messenger service include: PC-to-PC video call, sharing folders, Windows Live Contacts and Windows Live video ads.

The release adds that the improved versions of traditional MSN Messenger advertising opportunities will also be available, these include: Windows Live Messenger Today page ad placement, sponsored tabs, theme packs and conversation window text link.

Latest Reads

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM
Aegon Life’s new campaign takes tension away from life

Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign.

MAM Media and Advertising Ad Campaigns
Maxxis Tyres launches campaign #TyohaarKaHumsafar

Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season.

MAM Media and Advertising Ad Campaigns
Facebook and Priyanka Chopra come together to talk #SocialForGood

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

MAM Marketing MAM
HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

Birla Aerocon, the green building solution brand from the house of HIL Ltd.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories