Microsoft unveils Windows Live service; service taregets advertisers too

MUMBAI: Microsoft Corp. has debuted its upgrade to Windows Messenger called Windows Live Messenger. The company today announced the launch of Windows Live Messenger globally over the course of the year in over 60 markets including 12 in Asia.

Windows Live Messenger goes beyond a traditional instant messaging (IM) service, enabling people to connect and share, with video calling, easy sharing folders and more.

The new Windows Live Messenger also offers a treasure map to a peek at exclusive scenes from Walt Disney Pictures‘ upcoming film Pirates of the Caribbean: Dead Man‘s Chest, with exclusive access to Dead Man‘s Tale, an interactive online adventure that allows users to earn a berth aboard Jack Sparrow‘s ship, the Black Pearl.

“Windows Live is all about giving consumers the tools and services they need to be in control as they stay connected to the people they care about, on top of the information that is important to them, and protected across all of their online activities,” said Microsoft Asia Pacific director Windows Live and MSN business Alex Stewart. “The launch of Windows Live Messenger is an important milestone for the business as we work towards realizing the Windows Live vision. This vision is based around putting people at the center of their digital life and creating a seamless experience across their PC, devices, applications and the web.”

Windows Live Messenger is now available in more than 60 markets including India in the Asia Pacific such as Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore and Taiwan.

According to an official release, Windows Live Messenger is the next generation of MSN Messenger, the world’s most popular IM service and it goes beyond text IM to help connect people with voice, video and more. It also acts as a window to the internet, connecting people to their e-mail, blog, search and other Windows Live services with one click of the mouse.

On the advertising front:

“Windows Live Messenger builds on the strength of the traditional MSN Messenger service enhancing the consumer’s online experience and providing brands with even more exciting and entertaining advertising opportunities through which to reach their target audiences on a local, pan-regional and global scale,” said Microsoft Online Business Group international advertising sales VP Chris Dobson. “The integration of Windows Live Messenger with other services encourages prolonged consumer interaction, providing the advertiser with a more engaged audience to connect with.”

Advertising opportunities available with the new Windows Live Messenger service include: PC-to-PC video call, sharing folders, Windows Live Contacts and Windows Live video ads.

The release adds that the improved versions of traditional MSN Messenger advertising opportunities will also be available, these include: Windows Live Messenger Today page ad placement, sponsored tabs, theme packs and conversation window text link.

Latest Reads
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories