MUMBAI: Mobile handset company Micromax has roped in Lintas Media Group (LMG) to handle digital media planning and buying of the company.

The creative part of the digital business will be handled by the Micromax itself. A source in Lintas has confirmed the story to Indiantelevision.com.

The size of the account couldn‘t be ascertained, but it is learnt that the paperwork is in the final stages.