MUMBAI: Japanese online ad platform MicroAd, Inc has established MicroAd India Pte Ltd, a local subsidiary, in India to launch its ad platform business in the country.

The recently established company will offer the "MicroAd BLADE" service, an integrated management platform for display advertisements, to advertisers and agencies. It aims to have a total of 250 companies adopt its products by September 30, 2013.

MicroAd possesses original targeting technologies and ad platforms that serve optimum advertisements based on the advertiser‘s goals. It decided to establish this local subsidiary in India because the provision of services is possible in India due to its language (English) and currency.

According to a 2012 prediction, the online ad market in India is around $480 million. Compared to the mass media ad market (such as television, newspapers, and magazines) the market scale is rather small, but it is a market that will grow in the future. The annual growth rate is predicted to be between 33 per cent and 40 per cent.