MetLife supports national athletic meet

BANGALORE: MetLife India Insurance Co. Pvt. Ltd has partnered with the Karnataka Athletic Association to sponsor the MetLife National Inter-State Senior Athletics Championship being held in Bangalore. 

The Meet to be held at Kanteerva Stadium between the 3 July and 6 July 2005, is expected to attract participation from more than 600 athletes from across the country. The events will be telecast live by Doordarshan (DD) as per Metlife officials.

At a press conference to announce the launch of the event, MetLife marketing director Gaurav Suri said, "The objective of supporting this event is also to encourage people to take up other sports and we believe that this is a significant way of tapping the athletic potential the country is endowed with. Also as an organization we believe that sports should be effectively utilized as a tool for promoting good health."
By supporting this initiative MetLife would like to not only promote mainline track and field sports but also build awareness towards the importance of leading a healthy lifestyle. Suri also informed that MetLife has previously supported ‘differently-abled‘ athletes to showcase their talents in the international arena, stated an official release.

Promotion budgets for the first two years were about 20 per cent of of AFYP (around Rs. 100 million) are progressively being cut to 10 per cent, but this would still increase spends to Rs.121 million. Promotion budgets include sops to distributors and insurance advisors. Distribution on ground takes precedence when money is spent on marketing and advertising informed Suri.

Grey Worldwide handles the company‘s media account while MaCann handles the creative account.

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