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Meridian infuses young blood to leadership

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MUMBAI: WPP’s group company Meridian Communication has handed over the creative mantle of its Mumbai office to Ogilvy‘s Anuraag Khandelwal and Satish deSa. Both have been promoted to the rank of executive creative directors and will assume this new responsibility with effect from 1 June.

Anuraag and Satish together boast a collective wealth of 26 years industry experience that Meridian hopes will help reinforce its creative output. Both have spent time forging partnerships at Ogilvy Mumbai and have been involved in the conceptualisation of campaigns for brands like Tata Motors, IPL, Cadbury, Tata Sky, Aegon Religare Life Insurance, Unilever’s Beverages, Oberoi Realty and Hutch.

Ogilvy Group South Asia executive chairman and CEO Piyush Pandey said, “Meridian has found itself two young men who are very ambitious and full of exciting ideas. I have asked them to make Meridian a place that gives their friends at Ogilvy sleepless nights. I’m sure it will be healthy competition and result in some great advertising on both sides of the family.”

Khandelwal said, “When we were asked to head Meridian, Mumbai, I thought – here is another opportunity to challenge ourselves. Each time we’ve done that, we’ve been encouraged by the outcome. We’re sure this time won’t be any different. Can’t wait to get started.”

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