MAM

Meridian explodes myths in new Ruchi Gold Cooking Oil TVC

MUMBAI: Advertising agency Meridian has conceptualized and crafted a new television commercial for Ruchi Gold Cooking Oil that plays on the tagline, Sach Hai Vo Sach Hai (the truth is the truth).









Says Meridian executive creative director Rensil D‘Silva, "The team at Meridian came up with a creative execution which in a very light hearted manner explodes the myth that, ‘most men find their mother‘s cooking tastier than their wives‘. The protagonist after much soul searching garners up the courage to admit that his wife‘s food tastes better than the one his mother cooks. Thanks to Ruchi. All the renditions of this idea keep the conflict going."


Adds Meridian senior creative director Harshad Sharma, "We believe ‘Jo sach hain voh sach hain‘ is a highly extendable property. Not only does it lend itself across to various renditions over time but also across media. One will soon see this idea explode across not just convention media but also internet micro sites and in the in-programme space."

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