MAM

MEHUB Kick-starts operations in Mumbai signing up with Angel Investors

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/16/mehub.jpg?itok=IORNa8zG

MUMBAI: Mumbai based media startup incubator, MEHUB kick-starts its operations by collaborating with Venture Catalysts, India’s leading early stage Angel Investor network for startups. The collaboration is aimed to bring investment and growth expertise for the potential portfolio companies that the pioneering incubator MEHUB will take under its wings. The deal comes close on the heels of MEHUB setting up its robust infrastructure at the nerve centre of the entertainment industry in Mumbai. As part of this announcement, it is also joining hands with JPIN, which runs a Media & Entertainment Tech Venture Capital Fund and an investment platform in London, UK and is building the largest Euro-Asia investment and growth corridor with Venture Catalysts to help startups grow and scale internationally. 

MEHUB is a start-up incubation outfit which will identify and reach out to start ups operating in the space of technology driven Media & Entertainment & Edutech and offer them an environment conducive to growth comprising infrastructure, professional consulting, finance and business opportunities aligned to guaranteed expansion. In the very year of its inception, MEHUB targets to identify and incubate 20 startups within the identified space. Once success stories come to fruition, the company will scale up its operations to take on a fresh batch of start-ups under its wings. 

The company boasts of sound infrastructure and forging gainful associations with professionals within the industry and across spectrum which the identified start-ups can leverage to their advantage. The company is also on its way to construct an advisory board with celebrated names from the industry who would add immense value to MEHUB mentored companies. Apart from a direct inroad to Venture Catalyst, MEHUB will also make various funding options available to its roster of companies through the core team’s pre-existing network of long term relationships within the finance sector and investor community.

Talking about the inception, Nidhish Mehrotra, Co-Founder, MEHUB said, “ Media & Entertainment industry in around INR 95 thousand crore & with so many platforms entering into the Indian market like Netflix, Amazon, Jio, Hotstar etc, there will be a level playing field for content creators, producers, & technology driven companies like VFX, Virtual Reality etc. We are poised to witness a content boom, yet there are no players in the market which is ready to cater to this unprecedented surge of demand. We have done a prolonged market research to understand this need gap hence MEHUB is born. The founders come from a diverse background and will be further padded up by an advisory board of stalwarts, so we are well placed to lead the identified start ups to success”.

Adding to Nidhish’s statement, Varun Mathur, Co-Founder, MEHUB, stated, “While we are experiencing content boom on various platforms there is a dearth of steady supply. This is one industry where entrepreneurship comes very naturally; the nature of the industry is such. I wanted to harness this force and marry it with the market dynamics. MEHUB is a well researched venture where we are committed to not only grow businesses but raise budding entrepreneurs. Talent is a word used to describe the creative workforce in the industry but we at MEHUB believe that the indigenous outfits and entrepreneurs scattered throughout the industry can add immense value and expand the industry at multiple levels.   

Anuj Golecha - Co-founder, Venture Catalysts said, “India has a thriving entertainment industry and probably the largest consumer market. The steady rise of OTT platforms, web-based content driven by smartphone consumption, falling data costs have come together to make entertainment one of the most lucrative avenues at the moment. Through our infrastructure and MEHUB’s expertise and insights on industry specific operations, the association has set the ball rolling on the holistic enablement of enterprises in this domain.

Apart from providing infrastructure, consulting and funding, MEHUB will lay equal stress on learning and development. It will make relevant workshops available to the roster companies to participate and draw up. The state – of- the-art workshops by stalwarts from the industry puts MEHUB in a frontrunner position within the space as these quality workshops and master classes are designed to resolve business issues and assure growth. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/airel.jpg?itok=-aN5zYWt
Ariel India achieves a Guinness World Records certificate for the largest laundry lesson

In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/thinkers.jpg?itok=2-PR4MyG
smartwater, the perfect accomplice for original thinkers

With theme ‘Made Differently for Smart Thinkers’, smartwater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/samsung.jpg?itok=TkrwuwIe
Lodestar UM and Cheil India retain media duties for Samsung India

South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/essence.jpg?itok=3ZhdPXQ2
Essence announces key appointments for APAC region

Essence, a global data and measurement-driven media agency which is part of GroupM, has announced the appointment of James Smyllie and Lee Walsh as VP media planning APAC and VP media activation APAC, respectively. Both of them will wi based out of Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/DAN.jpg?itok=_bimXg_E
DAN’s data sciences division launches ‘Hyperlocal Insights’ for OOH

The data sciences division of Dentsu Aegis Network (DAN) India has announced the global launch of ‘Hyperlocal Insights’ with an aim to provide a deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning. 

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/Gen_Z.jpg?itok=A5-8leRW
How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/shopper.jpg?itok=tAckpLXk
Shoppers Stop launches its latest campaign, It’s Our Time, celebrating women

Shoppers Stop, India’s leading fashion and beauty destination, in its latest campaign It’s our Time reaches out to its largest customer base of women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/placio.jpg?itok=e23BvoQk
Placio unveils new logo

Placio, a pioneer in student housing company undergoes a logo change today. The refreshed brand identity is an extension of the company’s venture into the co-living space and going international.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/subha.jpg?itok=2v4FUpwB
Subha, VP Media- Godrej, shows that media people can be right brained too

Subha Sreenivasan Iyer is a Media Management Professional with over two decades of experience in the areas of MediaPlanning, Strategy,Buying and Negotiations.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories