MAM

Meera Sharath Chandra turns entrepreneur with Tigress Tigress

MUMBAI: Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP company Syzygy UK, has turned entrepreneur with the launch of Tigress Tigress.


Tigress Tigress is a digital-centric integrated communication agency. It will engage consumers and deliver brand strategy across all communication touchpoints, with digital at the heart of the experience.


The company will have three distinct revenue streams under it. The first will be digital-led integrated communication, which will specialise in totally joined-up communication, focusing on digital.


Second is the trademarked Rainbow Hashtag, which is a new concept targeting corporate spends in aspects that are high on a CEO‘s governance charter with a focus on four key areas: the red cross - Healthcare and Social Causes, the blue cross - Animal Welfare and Protection, the green cross - Ecology and Environment, and the yellow cross - Fitness and Sport.


The third is multicultural marketing, which will focus on new and emerging target segments that marketers cannot ignore - the ethnic minority groups (initially in the UK). This specialisation recognises the potential of a significant and ever-increasing diaspora, one that is growing not just in numbers but in purchasing power and advocacy.


Tigress Tigress aims to provide creative business solutions to address advertisers‘ marketing challenges. Keeping a media neutral approach, the company will use the digital medium extensively and create a distinct edge in digital and social media.


Sharath Chandra will be designated as founder CEO and CCO at Tigress Tigress.


She said, "Tigress Tigress is very definitively and sharply positioned but that is what separates it from the rest of the eco-system. With a three-pronged go-to-market strategy Tigress Tigress is on the hunt for marketing challenges and creative solutions. Today‘s landscape requires a fearless and ferocious approach which is why there are three unique models of engagement with advertisers. The Just-in-Time business model, the Percentage-of-Sales revenue model and the Return-on-Innovation creative model."


According to the agency, the Just-in-Time business model will bring to the table the right talent specially handpicked for each assignment, the Percentage-of-Sales revenue model is a bold part fee and part percentage of sales remuneration structure and the Return-of-Innovation creative model lays emphasis on a high creative quotient and an equally high attention to outcomes.


Sharath Chandra is an integrated creative professional with 30 years of experience. She has worked as the president and NCD at RMG Connect (JWT) and also at DDB where she was NCD across five units - Tribal DDB, Rapp Collins, DDB Health & Lifestyle, DDB‘s ambient/outdoor unit and its events and promotions company. Prior to Momentum Worldwide UK, she was the Managing Director at Syzygy UK.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/in-mobie.jpg?itok=4UWv0gI7
InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/alto.jpg?itok=uHS9cRhT
Alto Delhi Comic Con 2016 begins, on till 11 December

NEW DELHI – Alto Delhi Comic Con 2016 organized by Comic Con India began today and has a lot in store for comics enthusiasts and audiences inclined towards popular culture. The 3 day fest which started today at NSIC Grounds, Okhla will be on till December 11’ 2016. This is the biggest pop culture...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories