MediaVest Worldwide hires Atul Sharma as GM

MUMBAI: MediaVest Worldwide, a Starcom MediaVest Group agency, has appointed Atul Sharma as GM-Delhi.

Sharma has joined from Madison Media where he worked on clients like Coca Cola.

Sharma will oversee the Dabur business and will report to SMG executive director Sulina Menon.

Menon said, "We are happy to have Atul on board for Dabur. With his extensive FMCG experience and the research background we are looking at him to drive strategy led solutions to the Dabur brands."

Sharma said, "SMG is a future ready organization and I am excited to work with the new age tools like Tardiis and optimize plans across TV and Web in one go".

Sharma comes in with more than 11 years of experience in strategy, procurement and implementation. He started his career with NDTV in research and marketing. He has worked on audience segmentation models, business development and marketing plans. Sharma had also worked with Initiative Media and MPG, working on clients like LG, Nestle, ITC , Maruti and Reckitt Benkiser.

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