MUMBAI: Novartis India has handed over its media duties to MediaVest Worldwide which belongs to the Starcom Mediavest Group (SMG).

The account size in India is estimated to be around Rs 200 million.

Globally Starcom MediaVest Group had won the $600 million account for Novartis in December 2011. According to the agreement SMG took over the Novartis account over the globe from MEC. While in some countries SMG will handle the account, MediaVest Woprldwide will hand the Novartis media account in others.

In India MediaVest will be responsible for the pharmaceutical giant’s media business.

A spokesperson from MediaVest confirmed the news to indiatelevision.com and informed that though the announcement for the win of the global account was made in December 2011, the two parties were in talks and ironing out creases for the final announcement.