MUMBAI: MediaVest Worldwide has won the media business for Ramdev Food Products.

The agency will handle the media planning and buying duties for the Ramdev Chilly Powder and Ramdev Asafoetida (hing). It will service the account from its Mumbai office.

Ramdev Food Products director Pradip Patel said, "We were impressed by MediaVest‘s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break the clutter and maintain a leadership position in the spices category."

MediaVest Worldwide vice president Dinesh Rathore said, "We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve their communication objectives."

Ramdev Foods is a producer of spices and masala mixes since 1965 and offers a range of premium Indian spices turmeric, chilly powder and coriander - cumin powder.