MUMBAI: Australian daily publication The Australian has awarded Mediascope Publicitas (India) the duties of media representation in India.

The agency will be responsible for complete communication mandate from advertising, media selling/buying and content generation in the Indian context.

Mediascope Publicitas CEO - India and Asia Marzban Patel said, "A number of Indian companies have established operations on the continent and more are planning to venture there. All of them have communication needs that we will now be able to service through this tie up. That apart, the strengthening of the Australian dollar has suddenly opened up immediate opportunities for Indian Tourism Boards, Luxury Hotels and Tour Operators to woo the affluent culture and adrenalin seeking Australian family. Winning The Australian contract could not have come at a better moment."

The Australian is a multi platform media brand with content in formats across digital delivery with its website, ipad application, mobile site and daily in depth sections in print, through magazines and researched report environments. The Australian‘s editorial values focus on leading and shaping public opinion on the issues that affect Australia and the global environment and has content on segments like Australian IT, higher education, travel, aviation, wealth, arts, lifestyle and sports as well.

Mediascope Publicitas is a multi media, content generation and media sales corporation which is part of the Swiss headquartered PubliGroupe. The agency‘s India headquarter is at Mumbai and it provides innovative advertising solutions that are targeted and affordable to its clients. It also has offices in Delhi, Bangalore, Chennai and franchisees in Kolkata, Cochin, Hyderabad, Pune, Ahmedabad and Lucknow.