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MediaMind and OMG announce strategic partnership

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MUMBAI: Integrated digital advertising solutions provider MediaMind announced a global technology partnership with Omnicom Media Group (OMG). OMG will have access to the MediaMind platform to manage and deliver online ads in North America, Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC). MediaMind is a part of the global DG group.

The MediaMind platform will be integrated by OMG, enterprise marketing company and trading desk Accuen within OMG‘s technology platform. OMG will also offer access to its technology teams and roadmap in order to create a valuable technology partnership to be at the forefront of ad campaign and data management.

DG SVP strategic business development Andrew Bloom said, "Reaching the right audiences with the right tools and services, in a well-integrated fashion, is crucial in an increasingly complex media landscape. This agreement with OMG is an ad technology win for both companies and for our clients who will appreciate the competitive advantages of close integration, coupled with top notch campaign management technology for online and TV advertising."

OMG EVP global strategic partnerships, digital Steve Katelman said, "OMG is committed to bringing our customers the latest innovations in cross channel advertising. MediaMind and DG is a natural partner for us as we gravitate towards integrating second screen experiences. Together, we will bridge the offline and online worlds with their solutions."

DG and MediaMind have taken the approach of providing unbiased third-party tools to maximize the effectiveness of campaigns through a single workflow for TV and digital. The tie up will offer OMG advertisers the ability to reach audiences across all video channels through an efficient campaign distribution platform while providing accurate cross channel reporting.

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