MUMBAI: MediaCom, a joint venture of India‘s Madison Media and global media communications giant WPP, has won the media mandate for Miayas Beverages and Foods. The account is worth Rs 250 million. The account win is the result of a multi-agency pitch.

Maiyas Beverages and Foods director Dr P Sadananda Maiya said, "The passion and rigour shown by MediaCom was really impressive. We are very happy that our brand is in good hands with MediaCom."

MediaCom India MD Debraj Tripathy said, "It is a privilege to work with the most promising food company in the country… the pioneers of the ready-to-eat food industry in India. The team is excited and is looking forward to help grow the brand."

Maiyas began operations in 2010 and today its product portfolio encompasses instant mixes, spices and masalas, savoury snacks, ready to eat and frozen foods.