MUMBAI: Dell India has consolidated its digital media business with its offline media initiatives and has aligned with its global media partner, MediaCom.

MediaCom has been handling the Dell India offline media business out of Bangalore for more than three years.
 
Dell India executive director – marketing Krishnakumar P said, “MediaCom has been a valuable partner for Dell for the last few years for our offline media needs. They have a dedicated and energetic team that has been a pleasure to work with and we look forward to their innovation and commitment to further our digital media practices in India. Dell has been on the path of transformation over the last year. With the right focus on customers, people, products, strategies and coverage we aim to ensure that technology acts as a key enabler for our customers giving them the power to do more.”
 
 
MediaCom India COO Debraj Tripathy added, “With this, we believe, Dell will gain huge value because of seamless integration of online and offline media inputs. We have a very special relationship with Dell and this move further reinforces the bond that MediaCom and Dell share, both in India as well as in other markets across the globe.”