MUMBAI: MediaCom has elevated its India MD Divya Gururaj to the position of head of South and Southeast Asia.

MediaCom India COO Debraj Tripathy will take over as MD, reporting to the Board.

Gururaj will report in to MediaCom Asia Pacific CEO Alex Crowther. Her mandate will be to help drive growth in these markets with business planning, new business, investment plans and day to day operations.

"South East Asia remains a major priority for us, bringing such a strong leader in to support me with this region is a sign of our commitment to the people and clients in these markets," Crowther said.

Gururaj added, "I am looking forward to working with new countries in this region and the immense opportunities they present. MediaCom is on a roll and I am excited about being a part of this growth trajectory and working with the great teams that we have in these markets."

Prior to MediaCom India, Gururaj had a long stint at MindShare where she was GM, Mumbai. Before that she was with JWT, having started her career on the client side with Blowplast.

MediaCom India is a joint venture between Sam Balsara and WPP Group. MediaCom has recently added MakeMyTrip.com account and the digital business of Dell and Volkswagen to its portfolio.