MUMBAI: MediaCom has appointed Niti Kumar as national director-new business and insights. She will be based in Delhi.

In her last stint, Kumar was head of operations at Mudra Connext-North and East India.

This was Kumar‘s second stint with the organisation. Earlier in 2003, she had joined Connext as business director and was with the company for five years before she took a one-year sabbatical.

Says MediaCom India COO DebrajTripathy, “Niti’s experience and expertise will help in growing MediaCom’s client roster and will add immense value to our media product. She is definitely the kind of talent that we are looking for and her hiring is in line with our objective of having the best people in MediaCom.”

Kumar specialises in media planning and has over 11 years of experience. She started her career with FCB Ulka Advertising in 1999 where she handled clients including Whirlpool and Tropicana. She has also worked with Universal McCann and clients such as ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux and Yatra.com.

NitiKumar adds: “I am extremely excited about my role, here at Mediacom. I look forward to contributing towards the growth of the agency and working with their current clients and people across the country.”

MediaCom manages businesses such as Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Edelweiss and AegonReligare.