MUMBAI: MediaCom, the joint venture entity of GroupM and Madison Media, has appointed Sriram Sharma as its South head.

Sharma will be based in Bangalore. His last stint was with Starcom where he was vice president and oversaw the Samsung business and the Bangalore office.

Sharma replaces Anita Mookerjee who has moved to Jakarta to manage MediaCom Indonesia. She has spent over five years at MediaCom Bangalore and was instrumental in building a successful office from scratch.

MediaCom India MD Debraj Tripathy said, "Anita was one of the most successful and respected managers in MediaCom India. The speed and manner in which she built and managed MediaCom Bangalore is a testament to her skill and maturity as a manager. I wish her, the very best in her new role. Her move is part of our continuous effort to reward our best talent by growing them into larger roles across our global network."

GroupM Indonesia head Ed Thesiger said, "I am delighted to welcome Anita to the GroupM Indonesian leadership team. On the back of her tremendous track record in India, I have every confidence that she possesses the necessary skills and leadership characteristics to replicate that success here and continue to drive full throttle our growth agenda for the Mediacom Indonesia business."

Sharma has over 15 years of experience across agencies like McCann, Maxus apart from Starcom.

Tripathy said, "Sriram is a thorough professional and is best suited for the role. His experience in Bangalore and the other markets in the South gives him an added advantage, which I am confident will help our clients‘ and our business grow at a much faster rate."

Sharma said, "I am thrilled to be part of the MediaCom family and look forward to adding value to one of the most vibrant agencies in the country."