MUMBAI: Leading global media agency Mediacom and international sports media group Perform have announced a three month deal that will see Mediacom brands receive 100 per cent share of voice across the livesport.tv content on connected TV sets.

The deal will see Mediacom represented brands such as Lucozade, Audi, EA and Bose retain exclusive sponsorship and in-stream advertising around Livesport.tv‘s video on demand content in the UK across all connected TV devices.

Livesport.tv is Perform‘s global destination for official live and on demand sports video which recently launched as an application on LG‘s Cinema 3D Smart TV and is due to launch on additional devices in the coming months.

The Livesport.tv application features news and highlights content from a number of leading sports competitions including European and South American football leagues, World Snooker, Australian Rules Football, PSA Squash, Mixed Martial Arts, Handball, Darts, Hockey, Tennis, Rugby Union, Rugby League and Pool plus a number of one-off box office sporting events from sports such as Boxing.

Mediacom Associate Director, Futures & Implementation Graeme Hutcheson commented, "Perform have developed a really exciting proposition in the connected TV space. Being the leading provider of on demand sports content on this platform is both an enticing prospect for consumers but also an exciting space for advertisers to exploit. We are looking forward to working closely with Perform to explore the myriad of opportunities this constantly evolving area has to offer."

Perform Media Sales MD Jamie Wilson added, "At Perform we pride ourselves in having some of the best sports content available online and this marks a very exciting evolution in our digital sports media offering. We already reach millions of sports fans across online, mobile and social platforms and this reinforces our strategy to make our content available where and when the fans want it."