MediaCom bags Qyuki.com media mandate

MediaCom bags Qyuki.com media mandate

MUMBAI: MediaCom has won the media mandate for Qyuki.com, a social media platform founded by Shekhar Kapur and AR Rahman.

After a multi-agency pitch, MediaCom‘s Bengaluru office is given the task of handling the account.

Qyuki CMO Bidisha Nagaraj said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”

Qyuki.com aims at engaging Indian youth by showcasing new media content. Users at Qyuki can explore new ways of creativity and self-expression as well as get an opportunity to come together to co-create, learn and experience content from creative experts.

MediaCom India MD Debraj Tripathy said, “We are delighted to be associated with Qyuki. It is a unique opportunity for us to use our experience and skills in building a digital brand ground up.”

Mediacom is a joint venture between WPP’s GroupM and homegrown media conglomerate Madison Media. The agency recently won the Rs 250 million media account for Miayas Beverages and Foods.