MUMBAI: GroupM‘s Mediacom has won the consolidated business of Mars in India following a multi-agency pitch that saw participation of incumbent agencies and Starcom MediaVest Group.

Mediacom already handles the account of Mars in 18 countries across the world.

In India, the account was earlier divided between RK Swamy Media and MEC India. However, Mars‘ brand Wrigley India was being handled by Mediacom and hence the agency has retained the account.

MediaCom India MD Debraj Tripathy said, "Yes we have won the account and we have already started working on it."

On 2008, Mars Incorporated together with Berkshire Hathaway Incorporated had boughtout chewing gum brand Wrigley.