Media2win bags UTV Motion Pictures' digital mandate

MUMBAI: The full service agency Media2win has won the digital account of UTV Motion Pictures following multi agency pitch.

Media2win will be responsible for handling the creative ideas, social media, digital media planning and buying, search, mobile and other innovative solutions for the film production house.

UTV Motion Pictures Sr VP marketing Shikha Kapur said, "Going forward, we see the digital space as one of the most important mediums to market our movies. The interactivity that the digital medium offers is a superb opportunity for us to engage our audience right from the very beginning of a film campaign."

Further she added that Media2win impressed the company with their analytical approach to the business. "What clinched the deal for Media2win was that this analysis didn‘t compromise the creativity that our product requires, especially in the dynamic nature of the digital domain," concluded Kapur.

Media2win COO Namrata Balwani added, "The investment into movie marketing on the digital media has grown tremendously in India. The rise of social media and sharing oriented behaviour provides a great opportunity to think creatively."

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