Media2win and Times Now launches

MUMBAI: News channels are increasingly adopting to interactive tool to amplify its brand recall amongst audience. Times Now and Media2win, a full service interactive agency have jointly launched to serve as the online platform for the show Bangalore Tomorrow. Action Today. For Tomorrow initiative.

The interactive website has been designed to provide Bangaloreans an online platform to voice their opinions on Bangalore’s identity, places and its future. The site will carry messages, features; survey based stories, interviews, consumer voice, interactive exercises and ground activation with the people of Bangalore and the news makers of the city, according to an official release.

Media2win CEO Krishna Kumar says, “Consumer generated content is fast becoming an important element in the media space. The site with its unique interactive platform helps consumers of Times Now voice their concerns and opinions about this wonderful city and share them with others”

Commenting on the launch of the website, Times Now VP and business head Partho Dasgupta adds, “Presenting people’s point of view is the essence of ‘Bangalore Tomorrow. Action Today. For Tomorrow’ initiative, is one of it’s kind forum for Bangloreans to speak up for their city and present their views. The website compliments the ongoing television, on-ground and mobile campaign by Times Now.”

The site, is being promoted by online banners. The user has the option to post a comment, view or experience related to Bangalore City using icons pertaining to what they love, wish, think, did and will do for the city.

Visitors will find easy navigation of the Bangalore map on the site.they can also send a viral mail to their friends inviting him/her to read the message posted by them and post their opinions on the website. Visitors to the website can read any posted message and give it a thumbs up or a thumbs down. There are also links to blogs and vox pops pertaining to the city, informs the official release.

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