Media pro V. Ramani passes away, tributes pour in

MUMBAI: It came a as a bolt from the blue when the news broke out that media professional V. Ramani had passed away. And it shocked all from the industry; especially those who had not been in touch with him for a while. At the time of writing, his cremation was on in Mumbai and a prayer meeting is scheduled to be held on Friday.

For all those who knew him, the bald, mustachioed and bespectacled Ramani was an extremely forward thinker, going by the fact that he set up Mediaturf – an agency to spread the gospel of online advertising space at a time when the dot com boom went bust. That he moved on from the agency later is another story but his drive to get advertisers to recognise the online space as a legitimate medium has to be lauded.

Ramani on his part continued with his serial entrepreneurialism by founding Ignitee and later Parietal Innovative Solutions. He started his career with Lintas in 1982, moved onto McCann Erickson in Delhi, Ulka Advertising, Contract Advertising and then Euro RSCG later.

Ramani had been ailing and was admitted to hospital suffering from multiple complications (one of them being water accumulation in the lungs) around a month ago. Things took a turn for the worse on 30 July and he breathed his last in the noon of 1 August 2012.

Industry professionals and colleagues were shaken on hearing that Ramani had passed away when contacted by Says Colors CEO Raj Nayak: "I am shocked, it is still sinking in and I can‘t believe our Ramani is no more. The last I met him was at a mutual friends party a couple of months ago. He was full of life, always smiling and greeted you with a Big Hug...You could meet Ramani after years but you always felt as if it was yesterday. He had this great ability to stay connected even in absentia. I have very fond memories of working closely with him on many projects during his days at Contract and later at Euro RSCG. He had the ability to think Big and take risks. He was always ahead of his time always rearing to do things differently. In Ramani‘s death, I will miss a dear friend and a leader in our industry."

Adds Times Television Network MD and CEO Sunil Lulla: “I am shocked. I have worked with him and he was one gutsy fellow and I remember his smile and laughter. I hope he is going to a happy place."

Points out OOH CEO Ishan Raina (a close friend and somebody who worked with him for many a year): "His contribution overall in media is tremendous. He was passionate about media and all its forms. The original or first concept programme on television – Phillips Top Ten was done by him when he was at Contract I believe. He was always a very very intellectually honest professional apart from being a true and loyal friend."

Says Draftfcb+Ulka executive director & CEO M G Parameswaran: "Ramani was a larger than life personality who lived life to the full. I remember inviting him to Chennai [when he was with our Delhi office] to do a media workshop for our South Offices. He handled the workshop, two days, all alone, did not for a minute let the attention flag. And he was ready to drink and make merry with the participants late into the night, every night. Ramani was one of the early pioneers in the Indian digital advertising space; he saw the opportunity when many of us were still living on trees. We will truly miss him and his energy for life."

Expresses DDB Mudra Group COO Pratap Bose: "I used to know Ramani when he was in his hey days if i may say so. I think he was really, in a sense, the pioneer on the digital medium before anyone really took it seriouslY. He had an extremely go-getting and sort of ‘whatever-it-takes‘ attitude. A very aggressive guy, but in a positive way, he was one person who I think really saw the power of digital and its implications both from the agencies‘ and advertisers‘ point of view. He saw it far ahead than most of us. A lot of credit goes to him. In fact a lot of media, especially the digital media people who are around today, at some point in time were his prodigies and have worked under him when he was the boss. He was extremely well respected in the online space. I think he a part of a breed of people who understood digital at the core of it. It is extremely sad that he passed away at a comparatively young age."

For Nimbus Communications executive chairman Harish Thawani, he has lost not just a friend but a fellow sports man. Says he: "He used to work in Lintas around the same time when I worked in the agency. Ramani had a very generous heart, was a fun loving person. I will not just miss him, but also the titanic table tennis matches that we used to play."

"Immerse yourself completely in the world of the digital consumer. Be curious. Be hungry to learn. Be passionate," that was Ramani‘s advice for aspiring digital marketers.

With him no more, the world of digital has lost one of its true champions and media is indeed poorer. salutes this digital advertising and marketing pioneer! RIP Ramani!

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories