MUMBAI: Kerala-based start up agency Black Swan India has won the creative duties of Media One, the upcoming general entertainment channel in Malayalam.

Black Swan India will be responsible for the 360 degree campaign, predominantly print, outdoor and activations which cover Kerala as well as GCC (Gulf Co-operation Council) markets.

The account win comes after a multi-agency pitch.

Media One deputy CEO M Sajid said, ‘‘Black Swan clearly understood the principles Media One stand for and presented a creative platform that goes along with the kind of brand image we want to portray."

Black Swan India MD and CEO Raman P Namboothiri said, "Media One is a one-of-a-kind channel and our campaign reflects its uniqueness. It is an exciting brand to work on and the best thing that happened to Black Swan ever since its inception."

Media One is operated by Madhyamam Broadcasting Ltd and offers a mix of entertainment and news based programmes. Media One TV is headquartered at Kozhikode with news bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram and has Dr Abdussalam Ahmad as its CEO.

Black Swan India is a start-up agency co-founded by Raman P Namboodiri, Pradeep Menon and Rajesh Rajagopalan who each have more than 15 years experience in advertising industry. Black Swan India is predominantly a creative agency offering strategy and creative solutions to a varied clientele. The major accounts include Paul Alukkas Jewellery, Allieds Lifestyle, My Little Heart, Best FM, United Sanitation Devices and Rahna Homes.