Media industry may cross $ 1k bn, A-Pac & US share 55%

Media industry may cross $ 1k bn, A-Pac & US share 55%

MUMBAI: The prime most change that has been evident is the shift towards more and more digital products in the media industry. It is expected that digital products and services will soon account for over 50 per cent of any company's overall media expense.

By the end of 2020, the global media industry is expected to cross US$ 1000 billion, with Asia Pacific and the US markets accounting for more than a half of the value of this number.

Aruvian research report stated: Global media growth is primarily being fueled by the rapid development in BRIC countries and other emerging markets. While growth in Europe and many developed markets has been witnessing a slowdown, markets across Asia Pacific have been growing at a strong rate. Digital media continued to be a significant factor in the growth of the media industry, but the expansion of digital media has also met with many challenges along with way.