MAM

Media Expo in September-end in Delhi; to focus on ad solutions

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/25/media-expo_0.jpg?itok=NG10c1ZB

NEW DELHI: The thirty ninth edition of the Media Expo to be held this year will concentrate on indoor and outdoor advertising and signage solutions. Media Expo will be held in New Delhi with a full range of advertising, signage, printing, and Point of Purchase (PoP) solutions from 29 September to 1 October at Pragati Maidan. The meet is being organized by Messe Frankfurt, one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people.

The trade fair for modern marketers, brand managers and business professionals will be an important source and facilitator of traditional and modern marketing strategies.

With confirmations from leading brands like Mimaki India, Apsom Infotex, TCS, Rex Tone, ITMS, Fujifilm India, JN Arora, RD LED, Megastar, Neenjas Technologies, Technova, AXYZ Automation, Navratan Speciality, Kartar Corporation, Konica Minolta, SRF, Admart, Infinity Digital Solution, Plasto India, and Arihant Uniglobe, more than 75 percent of the show space of 12,445 square meters is already booked. Companies from China, Japan, Korea, India, and the UK will be on the show floor presenting the very latest in indoor and outdoor advertising and signage solutions and expertise.

Global media management investment conglomerate GroupM’s latest report says that India is the fastest-growing ad market among all the major markets of the world. The country is on its way to achieving the highest growth rate in ad spends in six years at 15.5 percent in 2016.

According to a press release, the Indian signage industry specifically is going through a transformation phase from traditional signboards to digital and several technological advancements surging at a CAGR of around 10 percent from 2013 to 2016.

The market for digital signage systems is projected to reach $ 524 million (Rs 3,510 crores) by 2019. Growth in online services, new printing technologies and laser engraved sign boards are emerging as the predominant trends in the signage board industry.

Brands like Sign Sutra, Cosign India, Associated Plastic, Neenjas Technologies, Promocare, and Monosign will be showcasing these sector advancements at the fair.

Printing industry continues its healthy growth with industry leaders taking innovative leaps with technology. Some of the biggest brands in printing industry will be displaying their high-end technologies at the show. Among the highlights is the first look and live demo of HP’s two new DesignJet post-script printers at the fair. Besides ease of operation and vivid results, the printers are also said to cut costs with its 6-ink printing system and can be web-operated by just sending an email message to the printer. Visitors can also see printing advancements and variations associated with inks and consumables, print heads, and printing machinery by notable brands like Colorjet, Monotech, Daksh Enterprises, Briotmatics, Negi and Axis Enterprises among others.

Featuring more than 100 brands excelling in indoor and outdoor advertising, signage, printing, point of purchase, in-store branding and marketing solutions, Media Expo will cater to the varied needs of new age media, advertising and marketing professionals ensuring ad spends are inclined towards modern, creative and more targeted solutions.

More information about the fair is available on www.themediaexpo.com

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories