MUMBAI: Though there is enough positivity reining the global economy, world‘s top executives feel that there exists fragility in the market as consumers remain demoralized while challenges across the digital landscape are only increasing. 
 
Additionally, the executives who have gathered at the Allen & Company Sun Valley Conference believe that small-sized acquisitions and strategic buys will be the next lookout for the media moguls.
 
The conference, which is said to be the birth place of a number of major deals in the sector, is expected to see more hectic deal talk this year as there is approximately about $500 billion of private equity cash ready to be put into investments, state various media reports.
 
Reports further state that the focus of the conference this year is more about challenges rather than cheque books, with the need to monetise digital operations.