Media, ad practitoners to discuss tools in a surging economy

NEW DELHI: The third edition of ApnaCircle-APREE 2010, which stresses on social network as a tool for promotion, is to be held on the theme of ‘Tools in a Surging economy’ in Goa from 26 to 29 August.
Actor-producer Sanjay Suri, who had taken part in last year’s edition on ‘Innovations in Recession’, related at a press meet here how he had collected funds and talent using social networking sites for the film ‘I am’ produced by him and Onir.
He said he had floated the idea at the meet last year, but will now relate his success through this medium.

Spotlight Event & Entertainment is hosting this annual interactive learning platform aimed at Advertising, PR, Entertainment & Event management companies, where experts from these industries come together at one platform for social and business networking and discuss the bright way forward. founder and CEO Yogesh Bansal claimed that the website now had 1.5 million users in India and was the second largest website in the world. “I believe online and offline networking is a great way to reach out to people. As ours is a business and career networking website, we see such platforms as a great stage to be utilised for business and professional networking. APREE is one such extension where I think the Communications industry from across verticals will come together at one platform to share ideas.”

The meet is a business marketing forum which will have senior marketing, advertising and public relations practitioners relating their experiences.

Some of the prominent speakers and participants this year include, Harish Bijoor - Brand Expert & CEO, Harish Bijoor Consults Inc; Terry Waller - Managing Director Arc International (UK); Vipul Mathur, Head Markketing YS Arvind Brands; Feroz Merchant UB Group; Film Actor Hiten Pantal; TV Actors Sumeet Schdev, Sandeep Baswana, Aslesha Sawant, Eijaz Khan; Shubhomoy Sen Gupta - Digital Advertising Head, Rediffusion YR; Ashmeen Munjal Make Up Artist; Yogesh Bansal – Founder & CEO, and Maniv Arcot, Executive Creative Director, Leo Burnett among others.

Latest Reads
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories