Media Abby Awards: Lodestar Universal, Mudra Max win top honours

Media Abby Awards: Lodestar Universal, Mudra Max win top honours

CAVELOSSIM: Lodestar Universal and Mudra Max have been awarded with three golds each for Media Abby at Goafest 2010, the maximum catch for any agency this year.

Tata Nano, the cheapest car in the world, blessed Lodestar Universal with three golds - for mix media strategy, print and radio.

For Mudra Max, the golds came for their work on Big Pictures’ Paa (television) and Aircel (which won one each for outdoor & ambient media and special event & stunts/live advertising).

Meanwhile, Maxus took home the maximum metals, aggregating to 11.
 
The agency won one gold for its work on Vodafone (radio) and five silvers for Vodafone (television), Tata Sumo Victa (cinema), Nokia 5800 Xpress Music (radio), Nokia Music store (Internet & Digital Media) and Nokia Xpress Music 5130 (sponsorship).

Additionally, Maxus won five bronze metals for its work on Nokia N97 (cinema), Nokia 6700 Classic (branded content), Red Bull (special event & stunts/live advertising), Nokia 5800 Xpress Music (radio) and Nokia 6700 Classic (branded content). 
 
This year’s Media Abby received 484 entries against last years’ 415, a 15 per cent increase. The jury of 65 members, headed by Lodestar Universal CEO Sashi Sinha, pared this number down to 81 and finally 39 metals were awarded. Of the 14 categories, awards were given for 13, with no award for the best use of vertical category.
 
The handing over of the awards came with a twist, or an additional delight - the winners of metals had to ring a UTV Bindaas gong either on or after receiving the award.

"Quality wise, entries from mixed media and internet were quite good, while those from television were of middling to average quality," revealed Sinha during a media interaction. "There is no Grand Prix for the media awards at Goafest," he added.

A peep into the detailed winners list:

MEDIA Abby AWARDS - 2010
Best Use of Television
Company Name
Caption
Brand Name
Award
Mudra Max
The film god speaks on India‘s biggest religion
Big pictures-Paa movie
GOLD
Maxus
Zoo Zoo Marathon- World‘s First Advertisement
Vodafone
SILVER
Mediacom
Gillette Mach 3 Shave India Movement
Gillette Mach 3
BRONZE


Best Use of Cinema
Company Name
Caption
Brand Name
Award
Maxus
India‘s first Lyricode
Tata Sumo Victa
SILVER
Maxus
Live Cinema template of advertising N97 Cinema Widget
Nokia N97
BRONZE


Best Use of Newspaper & Magazine
Company Name
Caption
Brand Name
Award
Lodestar Universal
How we said it uncommonly
Tata nano
GOLD
Mindshare
Surf Excel - Nanhe Patrakaar
Surf Excel
SILVER
Mediacom
The day Volkswagen took India by Storm
Volkswagen
BRONZE


Best Use of Outdoor & Ambient Media
Company Name
Caption
Brand Name
Award
Mudra Max
Aircel - History in the making
Aircel
GOLD
Loadstar Universal
The power of Nano Innovation
Tata Nano
SILVER
Mindshare
To do not to do is this question
Domex
BRONZE


Best Use of Special Event & Stunts/Live Advertising
Company Name
Caption
Brand Name
Award
Mudra Max
Aircel - History of making
Aircel
GOLD
Lintas Media Group
"Beep of Biking"
Bajaj Pulsar
SILVER
Mudra Max
The Lemon Pattalam (Army)
7 UP
SILVER
Maxus
Empty Tin-cans make 10,000 heads turn
Red Bull
BRONZE


Best Use of Radio
Company Name
Caption
Brand Name
Award
Maxus
From Awarness to conversions in 30 sec
Vodafone
GOLD
Lodestar Universal
Creating a Nano Parlance
Tata Nano
GOLD
Maxus
Nokia 5800 - Midas touch
Nokia 5800 Xpress Music
SILVER
Maxus
Nokia Music Xpress
Nokia 5800 Xpress Music
BRONZE


Best Use of Internet & Digital Media
Company Name
Caption
Brand Name
Award
Mindshare
Shock to life with a code
Nike
GOLD
Maxus
Shock "em but pleasantly at their moment of truth
Nokia Music store
SILVER
Mediacom
Gillette Mach 3 Shave India Movement
Gillette Mach 3
BRONZE
Mindshare
Television‘s moment of truth on social media
Star Plus
BRONZE


Best Use of Sponsorship
Company Name
Caption
Brand Name
Award
Maxus
No TVC Approach
Nokia Xpress Music 5130
SILVER
Mindshare
Sunsilk - Blue Carper
Sunsilk
BRONZE
Media Edge : CIA
Wild card Princesses
Nivea Visage
BRONZE


Best Use of Branded Content
Company Name
Caption
Brand Name
Award
Mudra Max
The film god speaks on India‘s biggest religion
Big pictures-Paa movie
BRONZE
Loadstar Universal
Station Docomo
Tata Docomo
BRONZE
Maxus
Nokia meets kaminey
Nokia 6700 Classic
BRONZE


Best Use of Mix Media
Company Name
Caption
Brand Name
Award
Loadstar Universal
The power of Nano Innovation
Tata Nano
GOLD
Loadstar Universal
Do the new
Tata Docomo
SILVER
Madison Media Infinity
Pehali Tareekh - A Must on the First
Cadbury Dairy Milk
BRONZE


Best Use of Never Before Media
Company Name
Caption
Brand Name
Award
Mindshare
Coming to life with a code
Nike
GOLD
Lodestar Universe
Nanovatrions
Tata Nano
SILVER
Lodestar Universe
Don‘t throw away your used cinema ticket, its valuable
Van Heusen
BRONZE


Best Use of Youth Marketing
Company Name
Caption
Brand Name
Award
Mindshare
AXE - "Call me"
AXE
SILVER
Maxus
Is your media worth conversation
Red Bull
BRONZE


Best Use of Pro bono Marketing
Company Name
Caption
Brand Name
Award
Lodestar Universe
Sache ko chune, Ache ko chune
National Election Watch & Association for Democratic Reforms
SILVER
Mudra Max
May i help you
National Association for Blind
SILVER


Best Use of Vertical marketing
Company Name
Caption
Brand Name
Award
No Award