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Media Abby Awards: Lodestar Universal, Mudra Max win top honours

CAVELOSSIM: Lodestar Universal and Mudra Max have been awarded with three golds each for Media Abby at Goafest 2010, the maximum catch for any agency this year.


Tata Nano, the cheapest car in the world, blessed Lodestar Universal with three golds - for mix media strategy, print and radio.


For Mudra Max, the golds came for their work on Big Pictures’ Paa (television) and Aircel (which won one each for outdoor & ambient media and special event & stunts/live advertising).


Meanwhile, Maxus took home the maximum metals, aggregating to 11.
 
The agency won one gold for its work on Vodafone (radio) and five silvers for Vodafone (television), Tata Sumo Victa (cinema), Nokia 5800 Xpress Music (radio), Nokia Music store (Internet & Digital Media) and Nokia Xpress Music 5130 (sponsorship).


Additionally, Maxus won five bronze metals for its work on Nokia N97 (cinema), Nokia 6700 Classic (branded content), Red Bull (special event & stunts/live advertising), Nokia 5800 Xpress Music (radio) and Nokia 6700 Classic (branded content). 
 
This year’s Media Abby received 484 entries against last years’ 415, a 15 per cent increase. The jury of 65 members, headed by Lodestar Universal CEO Sashi Sinha, pared this number down to 81 and finally 39 metals were awarded. Of the 14 categories, awards were given for 13, with no award for the best use of vertical category.
 
The handing over of the awards came with a twist, or an additional delight - the winners of metals had to ring a UTV Bindaas gong either on or after receiving the award.


"Quality wise, entries from mixed media and internet were quite good, while those from television were of middling to average quality," revealed Sinha during a media interaction. "There is no Grand Prix for the media awards at Goafest," he added.


A peep into the detailed winners list:



























MEDIA Abby AWARDS - 2010
Best Use of Television

Company Name

Caption

Brand Name

Award

Mudra Max

The film god speaks on India‘s biggest religion

Big pictures-Paa movie

GOLD

Maxus

Zoo Zoo Marathon- World‘s First Advertisement

Vodafone

SILVER

Mediacom

Gillette Mach 3 Shave India Movement

Gillette Mach 3

BRONZE





















Best Use of Cinema

Company Name

Caption

Brand Name

Award

Maxus

India‘s first Lyricode

Tata Sumo Victa

SILVER

Maxus

Live Cinema template of advertising N97 Cinema Widget

Nokia N97

BRONZE


























Best Use of Newspaper & Magazine

Company Name

Caption

Brand Name

Award

Lodestar Universal

How we said it uncommonly

Tata nano

GOLD

Mindshare

Surf Excel - Nanhe Patrakaar

Surf Excel

SILVER

Mediacom

The day Volkswagen took India by Storm

Volkswagen

BRONZE


























Best Use of Outdoor & Ambient Media

Company Name

Caption

Brand Name

Award

Mudra Max

Aircel - History in the making

Aircel

GOLD

Loadstar Universal

The power of Nano Innovation

Tata Nano

SILVER

Mindshare

To do not to do is this question

Domex

BRONZE































Best Use of Special Event & Stunts/Live Advertising

Company Name

Caption

Brand Name

Award

Mudra Max

Aircel - History of making

Aircel

GOLD

Lintas Media Group

"Beep of Biking"

Bajaj Pulsar

SILVER

Mudra Max

The Lemon Pattalam (Army)

7 UP

SILVER

Maxus

Empty Tin-cans make 10,000 heads turn

Red Bull

BRONZE































Best Use of Radio

Company Name

Caption

Brand Name

Award

Maxus

From Awarness to conversions in 30 sec

Vodafone

GOLD

Lodestar Universal

Creating a Nano Parlance

Tata Nano

GOLD

Maxus

Nokia 5800 - Midas touch

Nokia 5800 Xpress Music

SILVER

Maxus

Nokia Music Xpress

Nokia 5800 Xpress Music

BRONZE































Best Use of Internet & Digital Media

Company Name

Caption

Brand Name

Award

Mindshare

Shock to life with a code

Nike

GOLD

Maxus

Shock "em but pleasantly at their moment of truth

Nokia Music store

SILVER

Mediacom

Gillette Mach 3 Shave India Movement

Gillette Mach 3

BRONZE

Mindshare

Television‘s moment of truth on social media

Star Plus

BRONZE


























Best Use of Sponsorship

Company Name

Caption

Brand Name

Award

Maxus

No TVC Approach

Nokia Xpress Music 5130

SILVER

Mindshare

Sunsilk - Blue Carper

Sunsilk

BRONZE

Media Edge : CIA

Wild card Princesses

Nivea Visage

BRONZE


























Best Use of Branded Content

Company Name

Caption

Brand Name

Award

Mudra Max

The film god speaks on India‘s biggest religion

Big pictures-Paa movie

BRONZE

Loadstar Universal

Station Docomo

Tata Docomo

BRONZE

Maxus

Nokia meets kaminey

Nokia 6700 Classic

BRONZE


























Best Use of Mix Media

Company Name

Caption

Brand Name

Award

Loadstar Universal

The power of Nano Innovation

Tata Nano

GOLD

Loadstar Universal

Do the new

Tata Docomo

SILVER

Madison Media Infinity

Pehali Tareekh - A Must on the First

Cadbury Dairy Milk

BRONZE


























Best Use of Never Before Media

Company Name

Caption

Brand Name

Award

Mindshare

Coming to life with a code

Nike

GOLD

Lodestar Universe

Nanovatrions

Tata Nano

SILVER

Lodestar Universe

Don‘t throw away your used cinema ticket, its valuable

Van Heusen

BRONZE





















Best Use of Youth Marketing

Company Name

Caption

Brand Name

Award

Mindshare

AXE - "Call me"

AXE

SILVER

Maxus

Is your media worth conversation

Red Bull

BRONZE





















Best Use of Pro bono Marketing

Company Name

Caption

Brand Name

Award

Lodestar Universe

Sache ko chune, Ache ko chune

National Election Watch & Association for Democratic Reforms

SILVER

Mudra Max

May i help you

National Association for Blind

SILVER













Best Use of Vertical marketing

Company Name

Caption

Brand Name

Award

No Award

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