MEC wins media duties of DNA

MEC wins media duties of DNA

MUMBAI: MEC has won the media duties of the daily newspaper Daily News & Analysis (DNA), owned by Diligent Media, a joint venture company of the Dainik Bhaskar Group and the Essel Group.
 
This is the first time that DNA has appointed a media planning agency since its launch. There was no official pitch involved.

A part of GroupM, MEC has been handling Zee‘s media planning for more than a year now. 
 
Talking to Indiantelevision.com DNA vice president marketing Gautam Dalal said that the account size will be pretty big. "We are one of the biggest ad spenders from the print industry. Recently, we also came up with TVCs, that has further increased our budget. That‘s where MEC comes in."
 
"The agency has an excellent track record. With their ‘active engagement‘ philosophy, we will be able to engage and interact with our audiences in a unique way. Their buying clout will help us do this in the most cost-efficient way," Dalal added.

Scarecrow handles the creative duties of the publication.