MUMBAI: Online store for jewellery and accessories, Bluestone.com has awarded its media duties to MEC India.

MEC will service the account from its Bangalore office. MEC India MD T Gangadhar said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India”.

Founded by Gaurav Singh Kushwaha, BlueStone.com is funded by blue-chip investors, Accel Partners.

Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership”.