MUMBAI: In a bid to strengthen its Asia Pacific and South Asia leadership, McCann Worldgroup has announced promotion of Prasoon Joshi and Charles Cadell.

Joshi, who served as McCann Worldgroup India executive chairman, has been given charge of president at McCann Worldgroup South Asia president. Meanwhile, Cadell, who was McCann Worldgroup Southeast Asia and Australia regional MD, has been named McCann Worldgroup Asia Pacific president.

Both, Cadell and Joshi, will report to McCann Worldgroup chairman and CEO Nick Brien.

"McCann Worldgroup has positioned itself for an ambitious growth strategy. Realigning the region under Cadell‘s and Joshi‘s leadership will help to drive deeper collaboration and accelerate investment opportunities in a more cohesive manner,” Brien said in a statement.

Cadell will be based in Singapore and will manage China, Korea, Japan and Australia while Joshi will look after India, Pakistan, Sri Lanka and Bangladesh.