MUMBAI: McCann Worldgroup India has acquired Bangalore- based marketing services agency End To End Marketing Solutions. The acquisition aims to significantly boost MWG’s database marketing capabilities and enhance its presence in the technology sector.

McCann WorldGroup India executive chairman and CEO, and president - South Asia Prasoon Joshi said, “This acquisition is in line with MWG, India’s long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”

End To End Marketing Solutions has handled clients including Microsoft, Intel and Hewlett Packard. End To End’s bouquet of services spans direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997 the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.

End To End Marketing Solutions CEO and founder P N Shanavas said, “To be part of a global network like McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health we are excited to now be able to access best practices and also best clients both nationally and internationally.”